List of Sanrio characters

This is a list of characters from Sanrio, a Japanese company specialized in creating Kawaii characters. Beginning in 1962, Sanrio sells and licenses products branded with these characters and has created over 400 characters, with the most successful and best known being Hello Kitty.

The characters listed here are shown with the year in which they first appeared.

Bad Badtz-Maru (1993)
Bad Badtz-Maru (バッドばつ丸) is a male penguin with spiky hair. His birthday is April 1 (April Fool's Day). He is one of the few Sanrio characters that is marketed to both genders. In Japanese, "badtz" (batsu) is a term for "X", the cross signifying a wrong answer. "Maru" means circle or "O", and signifies a correct answer. Thus, his name figuratively means "wrong-correct," and is frequently represented by "XO". Badtz-Maru has many different facial expressions and poses, but a common expression is of pulling one eye down and sticking out his tongue, a gesture equivalent to blowing a raspberry.

Badtz-Maru also has a few friends such as Hana-Maru, a friendly white seal. Hana-Maru is very kind in nature and is very helpful to all. Badtz-Maru also has another friend called Pandaba, a female panda who wears a red bikini skirt and likes Badtz-Maru. Badtz-Maru also has a 'watch dog' named Pochi, but instead of being a real dog, Pochi is in fact, a baby alligator. Other friends of his include Mochizuki Anko, Nogakigoro, and Ogawasameo.

Badtz-Maru has gone through many product lines since his release at Sanrio in 1993. While he has far fewer releases than Hello Kitty, he has been a staple character found in almost all stores worldwide. He has been portrayed as an astronaut, motorcyclist, DJ, camouflage monster, basketball player, boxer, and many others. His products range from typical stationery supplies (e.g. pens, notebooks, erasers, pencil cases, etc.) to more novelty items (e.g. CD players, guitars, license plate frames, etc.) Badtz-Maru was the official mascot for the 2006 FIBA World Championship of basketball, which was held in Japan.

Bonbonribbon (2012)
Bonbonribbon (ぼんぼんりぼん) is Sanrio's most recent character debuting in 2012. The character is a pink rabbit with a ribbon bow on her head and in some places of her body, including her left paw, ears, right feet and tail. She is a very fashionable girl who likes to sing and dance. Her mother is a fashion designer and she designed the ribbon on her head, which is her charm point. She dreams of becoming a fashion designer, just like her mother.

Charmmy Kitty (2004)
Charmmy Kitty (チャーミーキティ) is Hello Kitty's pet cat. She resembles Hello Kitty but has more cat-like features. Her name comes from the word "Charm" as she wears the key to Hello Kitty's jewelery box around her neck. She debuted in 2004, alongside the Sugarbunnies.

Charmmy Kitty is a white female Persian cat that Papa gave to Hello Kitty as a gift. She wears a lace-trimmed bow on her left ear, and a necklace which holds the key to Hello Kitty’s jewelry box. Born on October 31, Charmmy Kitty is well-mannered, quiet, and listens to whatever Hello Kitty says. Like many cats, Charmmy Kitty loves objects that are bright and sparkly. Charmmy Kitty's charm point is her lace-trimmed pink bow, that was a present from Kitty.

Chibimaru (2003)
Chibimaru (ちびまる) is a brown puppy, who is one of the many characters created by Sanrio debuting in 2003. He was first released on February 2, 2003. He is very curious and does tricks for a hobby. He spends time inside his owner's bag and goes many places. He is one of three triplets; his siblings are Chidi-Maru & Chifi-Maru.

Chococat (1996)
Chococat (チョコキャット) is drawn as a black cat with huge black eyes, four whiskers, and like his counterpart Hello Kitty, no mouth. His name comes from his chocolate-colored nose. Chococat was first released in 1996 and his birthday is May 10. His whiskers are able to pick up information like antennae, so he is often the first to know about things.

When Sanrio releases new Chococat lines (the background colors and designs), Chococat's collar and fur color, and his accessories and friends, are often altered. Chococat was originally pictured with a blue collar, but he has since been depicted wearing different colored collars, scarves and even a lei. Sanrio has also produced new Chococat products that portray him in a greyish-brown color. In the Momoberry version, he is pink with a top hat, bow tie and cane. Line names are often heavily relied upon, in internet sales descriptions.

Cinnamoangels (2005)
The Cinnamoangels (シナモエンジェルス) or Cinnamon Angels are a trio of trendy puppies formed by Mocha (whose birthday is the 20th February), Chiffon (whose birthday is the 14th January) and Azuki (Whose birthday is September 25). The founder of the group Mocha, has big dreams of becoming a TV idol and both Azuki and Chiffon support her. The three were released by Sanrio in 2005 and has several Music Videos featuring the trio. The Cinnamoangels made their manga debut in the third volume of Fluffy, Fluffy Cinnamoroll.

Cinnamoroll (2002)
Cinnamoroll (シナモロール), born on March 6, 2002 on a cloud far up in the sky, is a white and chubby puppy with long ears that enable him to fly. He has blue eyes, pink cheeks and a plump and curly tail that resembles a cinnamon roll. When he was first created by Sanrio in 2002, he was called Baby Cinnamon, but a year later he was "renamed" Cinnamoroll, to remedy any problems with the registration of the mark overseas. However he is now called in both ways, but also more simply Cinnamon. As of 2007, Cinnamoroll's original name "Baby Cinnamon" is no longer being used by Sanrio and is officially called "Cinnamoroll". In Japan, he is still named "Cinnamoroll" but he is mostly called "Cinnamon". His friends are named Milk, Cappuccino, Espresso, Mocha and Chiffon. In 2007, Sanrio gave him two new friends named Coco and Nuts. He starred in his own anime movie called Cinnamon The Movie which was released in Japan on December 2007, with Cinnamoroll being voiced by Taeko Kawata. In the story, the owner of Cafe Cinnamon, a little cafe, looked up and saw a white puppy floating out of the sky like a fluffy cloud. The owner thought, "I wonder if he came because he smelled my cinnamon rolls." The puppy had a curly tail just like a cinnamon roll, so she called him Cinnamoroll. In 2005, a five volume manga series called "Fluffy, Fluffy Cinnamoroll" (ふわふわ♥シナモン Fuwafuwa ♥ shinamon) was written by Chisato Seki and illustrated by Yumi Tsukirino. It was published in Japan from 2005 to 2008 by Shogakukan, serialized in the monthly magazine Pucchigumi. Viz Media started translating the manga in 2011 and was released to English speaking countries in 2012. He was also featured in a music video with the Japanese pop group Scandal.

In 2012, Cinnamoroll celebrated his 10th anniversary. To celebrate Cinnamoroll's 10th Anniversary, Haneda Airport held a Cinnamoroll showcase showing fan taken photos and some original Cinnamoroll artwork. In 2012, Cinnamoroll got his own blog on the Japanese blogging and social networking website Ameba. Cinnamoroll also made appearances in the 2007 stop-motion DVD series Hello Kitty Stump Village and a 2008 CGI animated kids show called The Adventures of Hello Kitty & Friends. There are video games starring Cinnamoroll which were released in Japan: Cinnamoroll Koko ni Ruyo for the GBA and Cinnamoroll: Ohana Shishiyo - KiraKira de Kore Cafe for the DS. He also made appearances in Hello Kitty video games like Hello Kitty: Big City Dreams and Hello Kitty Birthday Adventures for the DS and Hello Kitty Seasons on the Wii.

Cocoa and Vanilla (2012)
Cocoa (カカオ) and Vanilla (バニラ) are two mouse siblings who debuted in January 2012 as friends of the Sugarbunnies. Cocoa is the older brother and wears a bunny hat with Kurousa's colors while Vanilla is his younger sister and wears a bunny hat with Shirousa's colors. They both live in Mousefields, located next of Bunniesfield and both brother and sister decided to visit Bunniesfield one day through a rainbow and met Shirousa and Kurousa. The mouse siblings actually like the sweets, chocolates and pastries the bunnies makes and they wanted the bunnies to teach them to become chocolatiers, the bunnies agreed and they made the mouse siblings their apprentices. Their ultimate goal is to make a castle made of chocolate.

Corocorokuririn (1998)
Corocorokuririn (コロコロクリリン) is a very curious golden hamster who is sometimes a little timid. He enjoys collecting stuff from around the house to make playhouses and is very good at fitting into tiny spaces. Corocorokuririn can chew on just about anything, but his favorite foods are cookies and sunflower seeds. He also adores cherry blossoms. He was created in 1998.

Dear Daniel (1999)
Daniel Starr (ダニエル・スター) (Known as Dear Daniel) is Hello Kitty's childhood friend and also her boyfriend. As babies, they frolicked and played together. Dear Daniel's father is a photographer who was posted to Africa, and the whole family followed him there. After living in several locations around the world, Dear Daniel ended up in New York, and from there he returned to England, where he was reunited with Hello Kitty. Thanks to his stint in New York and his natural sense of rhythm, Dear Daniel is a pretty sweet Ballet dancer. In the future he wants to become a photographer or a celebrity. His birthday is May 3.

Deery Lou (2002)
Deery Lou (ディアリールー) is a character created by Sanrio in 2002. He is a brown (sometimes pink) fawn. His birthday is January 8, and he lives in the Rainbow Forest. He has friends named Queeny Lou, a beautiful swan, and Beary Lou, a friendly bear.

Hangyodon (1985)
Hangyodon (ハンギョドン) is a fish character created by Sanrio in 1985. He was born on March 14 in China. His main hobby is comedy. He is very lonely and his plans of heroism often go awry.

Hello Kitty (1975)
Hello Kitty (ハローキティ) is the best-known of Sanrio's fictional characters, created in 1974. Hello Kitty is drawn simply with a trademark red bow. Registered in 1975, Hello Kitty is now a globally known trademark. Hello Kitty has been marketed in the United States from the beginning and has held the position of U.S. children's ambassador for UNICEF since 1983. The brand rose to greater prominence during the late 1990s when several celebrities such as Mariah Carey adopted Hello Kitty as a fashion statement. New products featuring the character can be found in virtually any American department store and Hello Kitty was once featured in an advertising campaign of the retail chain Target. The character got its first Massively Multiplayer Online Game produced by Sanrio Digital and Typhoon Games entitled Hello Kitty Online which was released worldwide, including the United States, Singapore, Indonesia and the Philippines.

A cheerful and happy girl with a heart of gold, Hello Kitty can bake delicious cookies, but she loves Mama’s apple pie even more. Her favourite hobbies include travelling, music, reading, and making new friends. Her best friend is her twin sister Mimmy. Hello Kitty was born on November 1 in the suburbs of London, United Kingdom. Her real name is Kitty White (キティ・ホワイト).

Kitty has a Twin sister named Mimmy, who is a little shy and very girly. She is very different from Kitty because she wears her ribbon on her right ear opposite of her sister. Her bow is yellow, while Kitty's is red. Mimmy also wears red overalls, similar to Kitty's blue overalls.

Jewelpet (2008)
The Jewelpets (ジュエルペット) are a group of animal characters created in 2008 as a joint-venture between Sanrio and Sega Toys. There are 39 characters in the franchise and each of the animals are named after famous Birthstones, Minerals and Jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". According to fiction, They belong to magicians and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them are paired with their own human partners. The main Jewelpets in the series are Ruby the white Japanese Hare (whose birthday is on July 29), Sapphie the blue and yellow Cavalier King Charles spaniel (whose birthday is on September 1), Garnet the pink Persian Cat (whose birthday is on January 8) and Labra the pink and white Polar Bear (whose birthday is on December 27).

In 2008, Sega Toys collaborated with Sanrio to release a line of plush toys featuring the characters from the series which contains a special password to access the Web-Gurumi website. This is somewhat similar to the toy franchise Webkinz, as it also shares some similarities to the secret codes to access the Webkinz World website, causing some controversies between the two companies. Later on April 4, 2009, its first anime series was produced by Studio Comet and started to air on both TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its timeslot. The anime focuses on the heroine Rinko Kōgyoku and her Jewelpet partner Ruby. A second series titled Jewelpet Twinkle☆ (ジュエルペット てぃんくる☆) premiered later on TV Tokyo from April 3, 2010 to March 26, 2011 with 52 Episodes. The second series premiered later in Spain as part of the Boing programming block. A third series titled Jewelpet Sunshine (ジュエルペット サンシャイン) premiered on April 9, 2011. A fourth series titled Jewelpet Kira☆Deco—! (ジュエルペット きら☆デコッ！) aired on April 7, 2012.

A full-length feature film titled Jewelpet the Movie: Sweets Dance Princess (映画ジュエルペット スウィーツダンスプリンセス) which was directed by Hiroaki Sakurai (Director of Daa! Daa! Daa! and Cromartie High School) and distributed by Toho, was released on August 11, 2012 in Japanese cinemas.

Kappa Rumba (1988)
Kappa Rumba is a mythical Japanese creature who lives in Run Run Land. His real name is Rupapa and wears a lily pad on his head. Kappa Rumba is energetic and never runs out of energy. He loves water surfing and other water sports, relaxing on the beach, and picking fresh fruit. His favorite food is watermelons and he is holding a watermelon in most pictures of him.

Kerokerokeroppi (1988)
Keroppi Hasunoue (はすの上 けろっぴ) (Also known as Kerokerokeroppi) is a frog character with large eyes and a V-shaped mouth. Keroppi loves adventure, and his bubbly personality makes him popular around Donut Pond. He has a brother called Koroppi and a sister called Pikki. Most often he is seen with his little snail friend Den Den, always tagging along a little behind. Keroppi is a fantastic swimmer and singer (but not at the same time.) Keroppi has appeared in video games like: Kero Kero Keroppi no Bouken Nikki, Kero Kero Keroppi no Daibouken, and Sanrio World Smash Ball!. Keroppi was created in 1987 and his birthday is on July 10. His hometown is Donut Pond and he lives in the Kero Kero House. Some of Keroppi's friends include Keroleen, Noberun, Kyorosuke, Ganta, and Keroppe, Den Den, and Teru Teru. His mom named Keroma owns a small restaurant and cooks Keroppi's favorite food-rice balls. His dad is named Keropa and he works at the Hasunoe Clinic with another doctor from Sanrio's Pokopon's Diary. Other family members include Kerobah-Keroppi's grandma, Kerojee-Keroppi's grandpa, and Chippi-Keroppi's little cousins. Kero means frog's croak and Hasunoe means on a lily pad.

Kuromi (2005)
Kuromi (クロミ) is the rival of My Melody from the anime Onegai My Melody. She is a white rabbit or imp-like creature, wearing a black jester's hat with a pink skull on the front and a black "devil" tail in the place of a normal rabbit's tail. Kuromi's appearance also looks similar to that of classic cartoon characters from the 1920s and 1930s. Goods featuring Kuromi first appeared in Japan in 2005. She has three image songs all sung by her Seiyū|voice actress, Junko Takeuchi. Kuromi sometimes wears fuchsia pink skull cherries on her right ear.

Kuromi's birthday is on October 31 (Halloween). Although Kuromi has a rowdy free spirit, she is actually quite girly on the inside and has a soft spot for cute and handsome guys. Kuromi enjoys keeping a diary and reading romance novels. Her favorite color is black and her favorite food is shallots.

Landry (1998)
"Landry" is a little boy raccoon who was first released in 1999. His birthday is on December 8. He loves to wash anything he can get his hands on. His best friend is a rubber duck named "Pea". Landry's hobbies include dancing and running on top of his tub, sliding, taking Pea for walks, and listening to music. (Mozart is his favorite). Landry loves to eat donuts, sausages, nuts and ice-cream, but chocolate is his very favorite.

Little Twin Stars (1975)
Little Twin Stars are a pair of angel-like characters. The younger brother is called Kiki, and the older sister is called Lala. Kiki has blue hair, while Lala has pink hair (sometimes, Kiki's hair is brown, while Lala's hair is blonde). They were introduced in 1975 and enjoyed popularity in the early 1980s. Their birthday is on December 24.

The characters make cameo appearances in 2004 on the front cover of Tommy February6's second album Tommy Airline and in her video for the song "MaGic in youR Eyes", and in one of the Sanrio Unico movies.

Lloromannic (2007)
Lloromannic is a world on the other side of a mirror. The world's name is "Cinnamoroll" in reverse. In a haunted mansion in the deep dark woods, lives a "Devilish Demon Duo" named Berry & Cherry. Sanrio released the duo in 2007 in Gothic Lolita accessories. The characters have not been released to North American Sanrio boutiques yet. However both characters have gained popularity in North America and two short videos have been released on YouTube. The episodes are "Trick" and "Friend"; Cherry's origin.

The boy demon's name is Berry and his birthday is June 6. He has the ability to transform into a more devilish form; his ram horns turn into the devil's horns, gold eyes, his flat teeth into sharp fangs, changes colors from medium-grey to dark-black, skeleton wings, really long sharp claws, and his voice changes. He seems to have the talent of making potions.

Cherry is the girl demon and her birthday is September 9. Berry created Cherry not only to be his partner of crime; but also to be his sweetheart but accidentally used a jar of salt that had its label covered by another saying "sugar". When Cherry (like Berry) transforms into her devilish form, her light-black closed bat wing ears change into dark-black opened bat wings, her black eyes into fandango, her top hat disappears, her teeth into fangs, and her voice changes. Cherry loves to play jokes on Berry.

Both Berry & Cherry would go through their magic mirror to enter into the human world to play tricks on children while they sleep. Both fear daytime and would hide in the closet or drawers, if they don't make it home in time until night returns and they are friends with a bat, a magical lantern and a Jack O' Lantern.

Masyumaro (2006)
Masyumaro is a cute white kitten with light brown spots around the ears. He loves fashion and buttons. He was born in Paris, France and resides there in a Japanese apartment with a boy who is a designer. He is known as "The Cat as soft as a Marshmallow" and is often referred to as Masyumaro Nyanko. He is featured in two promotional videos, Boku Masyumaro (My Marshmallow) and KIRAKIRA Sute-ji (Stage Glitter).

Miss Bear's Dream (2010)
Miss Bear's Dream is a female teddy bear who debuted in 2010, alongside Wish Me Mell. She was made by Chocolina's mother, in a little sweet shop in New York, where they live. Miss Bear's Dream is called ´Dream´ for short. She is the cousin of another bear called Mr. Bear's Dream

Monkichi (1992)
Monkichi (Oyamano Monkichi) is a monkey who lives in a little mountain in the Japanese countryside. He was released by Sanrio in 1991 and his birthday is on January 13. Monkichi's full name means "Monkey of the Mountain" in Japanese. Monkichi enjoys entertaining and telling jokes, and dreams of being a professional poet or comedian. Monkichi has an optimistic personality and gets a little carried away sometimes, but can be quite particular too. Monkichi's special talent is that he can eat ten bananas in one minute. Monkichi's first charm point is his bright red bottom, proof that he is 100% Japanese monkey! Monkichi's second charm point is his bulging eyes, especially when he’s surprised.

My Melody (1975)
My Melody is a little girl rabbit who always wears a red or pink hood that also covers her ears. Her birthday is on January 18. Like Hello Kitty, My Melody is rather popular in Asia and can be found on children's toys and merchandise. My Melody was first released in 1975 and the first related merchandise was released at the end of that year. At first she was mostly marketed toward young girls, but like Hello Kitty her popularity has increased within women of all ages, especially in Asia. According to The New York Times, this character is "moderately successful" in terms popularity but shows no signs of reaching the global popularity of Hello Kitty.

My Melody's popularity waned toward the late 1980s, and the only goods produced were stationery, stickers and candy. In 1996, in a Strawberry News (a magazine published by Sanrio) reader survey, My Melody came out amongst some of Sanrio's most popular characters and as a result, standard merchandise started re-appearing as of February 1997 featuring the original red hood. Goods with the pink hood were re-released in 1999 and as of 2000 there were goods released with multiple color hoods.

My Melody has been turned into a Pullip doll, like two other Sanrio characters, Hello Kitty and Cinnamoroll. The doll includes a toy of Flat the mouse.

On April 3, 2005, an anime series based on My Melody and her friends and produced by Studio Comet started to air on TV Osaka and TV Tokyo television stations, called Onegai My Melody (おねがいマイメロディ). This anime also spawned a video game for the Nintendo DS titled Onegai My Melody: Yume no Kuni no Daibouken (おねがいマイメロディ～夢の国の大冒険～). The game relies heavily on a feature of the Nintendo DS console which requires the player to blow air into the microphone of the unit. The player guides My Melody through timed levels by jumping and using her umbrella to float around and avoid enemies. The game also features unlockable content as well, such as music, images, and mini-games. Currently, Sanrio has no plans to release this series in North America.

My Melody also appears in the Sanrio Digital and Dream Cortex series, The Adventures of Hello Kitty & Friends. She, however, is mouthless there, and her rival doesn't make an appearance.

In 2007, A second game was released for the Nintendo DS titled My Melody Angel Book ~Denshitechou & Enjoy Game~ (マイメロディエンジェルブック～電子手帳＆エンジョイゲーム～). The game's primary function is as a day planner designed for young girls to keep track of appointments, class schedules, and mini diary entries.

On March 26, 2008, a Japanese music compilation album titled "I LOVE 30 - MY MELODY" from Tearbridge Records was released with My Melody wearing the original red hood drawn in various artwork styles by Groovisions. She is voiced by Rei Sakuma

In October 2010, she was sold as a plush toy at Build-A-Bear Workshop stores to celebrate Sanrio's 50th anniversary, along with other Sanrio characters.

Nemukko Nyago (2000)
Nemukko Nyago is another one of Sanrio's characters that debuted in 2000. Born on May 25, Nyago is a sweet male tabby cat born in Japan. Nyago's favorite activity is sleeping, and his most cherished possession is his supersoft, cloudlike cushion. He is very easygoing and tries not to worry too much about the small things in life.

Pandapple (2002)
Pandapple is a panda who has a red apple with a small green leaf stem as a hat. He wears a shirt which is mostly striped or plain. Pandapple is often accompanied by a caterpillar. His birthday is on June 2. The character debuted in 2002 and is one of Sanrio's least popular characters. According to The New York Times, this character, along with the character Spottie Dottie, are recent flops for the Sanrio corporation in terms of popularity.

Pannapitta (2003)
Pannapitta was born on October 7, 2003 in Pannaland. His real name is Pantan and is only 3 months old. Pantan is full of energy. Pantan hates being still, and is constantly running around the place. Pantan lives for adventure at full speed. When his energy finally runs out he falls asleep on the spot.

Pantan is an only child and his best friend is Fanfan (not a panda) who was born 3 days apart from Pantan. Pantan's hobbies include running, eating, and sleeping. Pantan enjoys climbing through small spaces and his favorite food is caramel ice cream. Pantan's future dream is to be a panda hero.

Patapatapeppy (1992)
Patapata Peppy is an owl-based character created by Sanrio in 1992 but is currently discontinued with unknown reasons. It is notable for being one of the few Sanrio characters that was displayed with a sketchy look. His birthday is August 26, born in Moonrise Forest deep in the heart of the North Woods. It is often seen carrying a cherry in its mouth or nut as they are his favourite foods. This character gained mild popularity and was one of the few Sanrio characters that did not have its own anime or cartoon series as it was a product-exclusive character. It was created by Matsubayashi Atsushi, who no longer works at Sanrio and now has his own animation company. and cute brochacho

Pekkle (1990)
Pekkle (Ahiru no Pekkle) is a fictional duck. He is a small white duck with a blue t-shirt with the letter P on it. Pekkle is a good-natured, kind little guy, as well as being a great singer and dancer. Recently he’s been taking tap-dancing lessons. Pekkle's birthday is on July 27 and he was first released in 1990.

Pippo (1993)
Pippo (Kobutanopippo) is drawn as a pig with small black eyes and a pink snout, but no visible mouth. He is usually wearing a green shirt with the letter P on the front. Pippo is always thinking of games and other new ways to have fun with his friends. He loves surprises and is always making discoveries and new inventions! Pippo was born on December 16, 1993, on an unusually warm winter's day.

Plasmagica (2013)
Plasmagica (プラズマジカ) is an all-girl fictional band who debuted in Sanrio's iOS game Show by Rock, which is geared towards young boys. The band is formed by strange corporation president in order to grow to become the best rock band. In the game, they all battle all the bands of Midi City to become the best in the world and aim to be music millionaires. Plasmagica is composed of 4 Mumon girls, the cat girl Cyan (シアン) (Guitar and Vocals, voiced by Eri Inagawa), the rabbit girl ChuChu (チュチュ) (Guitar and Vocals, voiced by Sumire Uesaka), the dog girl Retoree (レトリー) (Base and Vocals, voiced by Eri Kitamura) and the sheep girl Moa (モア) (Drums and Vocals, voiced by Ayane Sakura).

Pochacco (1989)
Pochacco is drawn as a white dog with black floppy ears, but no visible mouth. Pochacco's name means pocha pocha (chubby). He was born on February 29, 1989 (a leap year) in Fuwafuwa Town. He is often dressed in athletic attire, as he has a sporty and playful personality. His favorite food is banana-flavoured ice cream.

Pompompurin (1996)
Pompompurin is a golden retriever dog character first introduced in 1996. Purin was born on a sunny day on April 16. He is a good natured golden retriever dog, who lives in his own basket at his owner's house. His trademark is his brown beret that is always on top of his head. Purin's interest is collecting shoes, which includes his owner's father's leather shoes, his owner's mother's sandals, etc., and he likes to hide them.

Purin loves drinking milk and eating soft food and pudding that his mother makes. He also spends a lot of time sleeping or hanging out with his friends. Purin's best friends include a hamster called Muffin, a mouse named Scone, and a bird.

He was twice voted Most Popular Sanrio Character in the Strawberry News Magazine, a magazine published by Sanrio.

Spottie Dottie (1990)
Spottie Dottie was born March 21, 1990. She is a Dalmatian and is a fashion expert from New York City. She can be usually spotted wearing a trademark pink bow and frilly pink dress with roses and with her best friend, Sassy, a cat. According to The New York Times, this character, along with the character Pandapple, are "recent flops" for the Sanrio corporation in terms popularity.

Sugarbunnies (2004)
The Sugarbunnies (シュガーバニーズ) are a character duo released by Sanrio in 2004. The duo are composed of twin bunnies called Shirousa and Kurousa (Both born on May 26, 2004), who specialize on making sweets and pastries. After the success of the franchise, Sanrio created more bunny twins who each specialize on their own jobs. They all live in the magical world of Bunniesfield.

In 2007, Sanrio created an anime series based on the franchise which aired on TV Tokyo and Kids Station on April 3, 2007 and ended later that year with 27 episodes. After the anime's success, the series gained two sequels in 2008 (Sugarbunnies: Chocolat!) and in 2009 (Sugarbunnies: Fleur), each having 27 episodes.

Sugarminuet (2008)
The Sugarminuet (シュガーメヌエット) is a spinoff of Sugarbunnies released in 2008, and their accessories are sometimes included in ballerina products. The duet are composed of two little twin sister bunnies: Ballet-Usa and Prima-Usa, who are ballerina-geniuses, and through the ballet room mirror, they bring their graceful dance for all of us in the human world.


 * Ballet-Usa (バレエうさ) who is the elder twin and wears a silver tiara that matches with her pink fur. She is a graceful and elegant dancer and loves make-up accessories.


 * Prima-Usa (プリマうさ) is the sweet and cute younger twin and wears a gold tiara that highlights her white fur. Her favorite hobby is fortune-telling.

Tenorikuma (2005)
Tenorikuma (てのりくま) (Japanese for "bears that fit in your palm") are a group of raccoons that run a coffee shop called Tenorikuma. There are 5 specific characters in all. The main "manager" is Latte, who is distinguished from the others by a red heart on his left ear. There are a few other main characters. Chai (yellow scarf), Frappe (green scarf), Maple (pink scarf, the only female and Latte's love interest), Mister Steam (steam clouds from hot coffee), Muddler (spoon) and Macchiato (blue scarf).

Tuxedo Sam (1979)
Tuxedo Sam is a cute penguin character from the Sanrio company, one of the "friends" of Hello Kitty. Sam is a plump blue and white penguin who wears a red bow-tie and a round white sailor cap with a red ribbon. A clumsy little fellow who loves to eat, Tuxedo Sam has great fashion sense, as he owns a collection of 365 bowties. He’s very good at speaking English too. Tuxedo Sam was born on May 12, 1978 in Antarctica. According to The New York Times, this character is "moderately successful" in terms popularity but shows no signs of reaching the global popularity of Hello Kitty.

Usahana (2001)
Usahana (ウサハナ) (also stylized as U*SA*HA*NA) is a little girl rabbit who loves summer. She was released by Sanrio in 2001. Her birthday is on August 7 and her real name is Hanachan. Her eye-catching attributes are her different colored ears, one pink and one blue, and the flower she wears on her head. She debuted alongside Cinnamoroll in 2001.

In the Toei anime spinoff Usahana: Dream Ballerina (ウサハナ 夢見るバレリーナ), Usahana sometimes wears a butterfly-shaped hair clip and dreams of becoming a ballerina.

Wish me mell (2010)
Wish Me Mell (ウイッシュミーメル) is a character series which was released on December 27, 2010. Mell, the main heroine of the series, is meant to be a character that expresses the feelings every one has, simply stating "Thank you", "I am sorry" or "I like you!", connecting hearts in the process. The series is targeted towards girls aged 15-20, who are too shy to express their feelings towards others.

Mell lives in the magical world of Merci Hills (メルシーヒルズ) where everyone is living happily while their feelings are connected towards each other and words like "Thank you" can bring warmth to everyone's hearts. Mell and her friends were guided by the Rainbow Fairy, Ciel, who gives them advice. A lot of Mell's friends also live in Merci Hills, and each come from different countries and have their own mission given to them by Ciel.

Zashikibuta (1984)
Zashikibuta is a natural-coloured pig who is sometimes seen wearing a green scarf. He has a mouse friend called Tabby and he is sometimes shown with a sketchy look. His birthday is on February 2, 1983 and he lives in the countryside in France.